Marketing isn’t simple, and we want you to succeed. Here you’ll find ad options for any budget and expertise level – you can start small or go big.

Marketing on Facebook :

Get personal with one of the world’s biggest communities.
Communicate with people in familiar ways on Facebook. Whether your business is global or rooted in a local community, you can find your customers here. Meet people in the place where they explore their passions.
People come to Facebook to be inspired and discover things they care about – and that includes content from brands and businesses like yours.

Marketing with Messenger

Have one-to-one conversations with 1.3 billion people.
Whether you’re talking to a loyal customer or someone brand new, Messenger lets you make suggestions, assist with sales and offer support – all in one continuous conversation.

How do I use this guide?

Using this guide is very easy. You can either work through it in a systematic way following the planning process

Facebook ads

Audience Network brings these same powerful features to ads on apps and sites beyond Facebook where people spend their time.

Content Creation

Our content experts create compelling visual social content meant specifically to be engaged with on Facebook.

Account Management

Each account is updated to include latest brand updates and changes to match current marketing objectives.


Our Facebook experts connect with your audience to generate interest and buzz for your offerings.

Profile Optimization

We optimize your Facebook business pages to ensure they make the best effort to represent your efforts.


We benchmark your Facebook campaign and continue to build reports and optimize it for maximum value.

We offer do-it-yourself ads for every level of expertise.

Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.

Facebook Marketing, the Inbound Way

This Is Where You Gear Up And Get All The Key

Before we dive in, let’s get one thing out of the way. There are many strategies to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.

Inbound is about being helpful and relocatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.

Monitor external developments

Stories is the latest post format on Facebook, which is also available (and popular) on Instagram, WhatsApp, and Messenger. It is a vertical image or video that makes use of the entire screen of mobile phones, and it disappears after 24 hours. (You can now advertise with Facebook Stories, too.) 


The best time to post on Facebook is not what you find in “best time to post” studies because your business has its own best time to post. Post when your data tells you and when it’s relevant to your audience. Here’s how.
How often to post on your Page is mostly dependent on the amount of time and resources you have. Our study with Buzzsumo found that five posts a day seem optimal for engagement. But you can definitely post more or less. Start with one per a day, increase the frequency, and monitor how your reach and engagement change.
Scheduling your Facebook posts with social media scheduling tools like Buffer lets you focus on the important aspects of your business — engaging your fans, creating a great product, etc.