THE BEST

BEST INSTAGRAM MARKETING

Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. It’s easy to switch your current profile to a business account. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.

Instagram for Business: Everything You Need to Know

Instagram is one of the most popular social media platforms, and every small business should consider using the platform. From gathering insights to promoting posts, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

It’s not too late to join and become successful on Instagram. With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. Here is everything you need know about using it to market your business.

Planning Guide & Toolkit

Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can’t contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you’re using the right hashtags for your brand.

How do I use this guide?

Using this guide is very easy. You can either work through it in a systematic way following the planning process

Get an Instagram business account

You could also choose to create a brand-new Instagram business account. This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business.

Share great content

First, think about what you will showcase in your posts. In some cases, the content will be obvious: a clothing line might showcase its clothes, and a restaurant might post photos of its food.

Optimize your profile

You entered some basic profile information when you first created your Instagram business account. Now it’s time to optimize your profile for the best results.

Grow and engage your audience

Social networks are all about community. A community relevant to your brand already exists on Instagram. You just have to find them. One way to do that is to engage with people and brands they already follow.

Create a winning Instagram strategy

The vast majority of Instagram users are under the age of 35. That’s good information to get you started, but you need to go beyond these overall Instagram demographics to define a target audience unique to your brand.

Measure success

Once you’re using Instagram to promote your business, you need to check in regularly to see how your progress matches up to your business goals.

Advertise on Instagram

Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo.

Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users’ home feeds. These ads support four objectives: video views, click-thrus to your website, mobile app installations and mass awareness.

Other Instagram tips and tricks

Links don’t work in Instagram captions

The only place you can share a working link that takes users to a website is in your profile. Links don’t work in captions or photo comments, so if you’re trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile

Make sure your posts relate to your brand

It can be tempting to share photos of food, fashion and animals because they’re popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.

Respond to other users’ comments

When people comment on your photos, reply to them. Interacting with customers and followers shows that you are paying attention and care about what they say. They’ll be more likely to continue following you and interacting with your pictures if they feel like they matter.