Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
YouTube Important For Marketing :
YouTube marketing is important to small businesses because of the potential for your video to go “viral” or get tons of views from a lot of potential customers. It is repeatedly shared on social media sites or by email with thousands of viewers generating a large amount to traffic to your video and your website.
It allows learners to make their own YouTube videos. Finally, asking your learners to be involved in a video production, as part of an online group assignment, will help them not only ensure that they can use the important information they have learned, but also develop and enhance their visual literacy and creativity.
Why do Businesses use youtube?
As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.
How do I use this guide?
Using this guide is very easy. You can either work through it in a systematic way following the planning process
To build your website’s brand
While most brands do this almost exclusive, it’s really hard to tell if you’re accomplishing anything, because it’s not measurable in any way.
Offer some advice based on the information you just gave the viewer. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
To build your website’s readership
Your video is a great opportunity to encourage viewers to check out your “real” website. This move can often lead to an opt-in or even a sale down the road.
Open box buy
In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly what’s inside the packaging. Then, they’ll provide their affiliate link to that product on Amazon or elsewhere.
To make a direct sale
There’s absolutely no reason you shouldn’t present a CALL-TO-ACTION in your video and provide a link that goes directly to an order form.
Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link.
We Promote Your Business On YouTube
Here are 12 of my favorite tips for using YouTube to promote your business.
Copy What Works
Put Keywords Everywhere
Keywords from Popular Videos
Choose the Best Thumbnail Image
Customize Your Channel
Add Your URL to the Description
Use Multiple Calls to Action
It’s a Social Network!
Monitor external developments
Logically speaking, as more people go back to your website for the videos or even to your YouTube channel, traffic will also increase. People might look for the videos on YouTube at first but as they find your videos useful, they will eventually follow the link to your website and that can drive more traffic. The secret is patience.
This is where having your own YouTube channel gets more interesting. The connectivity factor in YouTube makes it a reliable social media platform. Unlike random posts and tweets, videos can easily relate to the viewers. They get to be familiar with what the videos are intended for and at times these viewers get hooked by it. That’s the reason why it’s necessary to make clear, high quality videos. Videos that don’t just promote or entertain but videos that really connects to its viewers.
More revenue opportunities
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
YouTube isn’t just a video sharing website, it’s already a form of media and it has already changed the lives of the people who used this as leverage for success. With a little hard work and dedication – you can reach it too!
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